Wales nation
The Wales brand is there to tell the world what Wales is all about. Not in a sparkly, shiny, marketing way. But in a Welsh way. So to communicate the brand properly you need to get to know us, inside out. This section will help you find out about our people, our culture our original thinking. It’ll help you promote the real Wales.
They're important when communicating about Wales.
We've put them in a brand wheel so it's nice and easy to understand.
Learn more about the brand values including all things Human, Real and Challenging.
And of course the biggest promise of them all "Original Thinking".
gallery of recent work
Click on the images below to view each examples, or see the
full gallery of creative work across the Wales brand.
A million of these leaflets were inserted into 8 national titles, including Guardian, The Telegraph and The Times
This piece of mail was sent out to those on the UK database who hadn't visited Wales in the past 3 years. It was part of the 'We Want Piers' facebook campaign
E-mail communication with contacts on the Visit Wales golf database
Wales' holiday magazine for UK and overseas markets