tourism

Tourism is important to Wales and we're proud to welcome visitors to our country. We want them to experience and love our country as much as we do. This section has been designed to help you get under the skin of the tourism brand. Find out why Wales isn't a giant theme park created for your average tourist. And see why we call Wales "The Real Alternative".

tourism brand values

They're important when communicating about Wales.
We've put them in a Brand wheel so it’s nice and easy to understand.
Learn more about all things Real, Human and Magical.
And why Wales is "The Real Alternative".

our visitors - independent explorers

Who comes to Wales?
Why do they come?
And why do we call them independent explorers?
Discover more about the people who come to discover more about our country.

gallery of tourism communications

Click the images below to view the latest tourism campaigns, or see the full gallery with hundreds of examples of creative work for the Wales brand.

Autumn 2011- Insert

A million of these leaflets were inserted into 8 national titles, including Guardian, The Telegraph and The Times

Autumn 2011 - Direct Mail

This piece of mail was sent out to those on the UK database who hadn't visited Wales in the past 3 years. It was part of the 'We Want Piers' facebook campaign