independent explorer

Independent Explorers

We think Wales appeals to a particular type of visitor. People a bit like us. We call them Independent Explorers. They are free minded and don't follow the herd. They enjoy planning their own trips so they can discover new places and have authentic personal experiences. They like to learn about the local culture and the way of life of the places they visit and immerse themselves in it. Traditional package holidays and well trodden tourist trails are not for them. They like to explore places that are still undiscovered. They're looking for the Real Alternative destination. And it’s in Wales that they’ll find it.

Visitors come to Wales for lots of different reasons. The main markets that we are targetting are outlined below.

UK Audience

Lots of our visitors pop over from the rest of the UK. Well, they are only next door after all. But who are they? How should we talk to them? Visit the gallery for communication examples targeting the UK audience.

international

It's not just our UK neighbours who pop in for a cup of tea and a chat. More and more people are visiting Wales from further afield. But who they are? And where do they come from? Visit the gallery for communication examples targeting the international audience.

business travel

With excellent conference facilities it's no surprise that Wales has lots of business travellers visiting us. Whether it be for team building exercises or unconventional conferences. Visit the gallery for communication examples targeting business travel.

golf

Monday golf, Tuesday golf, Wednesday golf, Thursday, oh you get the idea. To some this is the perfect weeks holiday. And more and more people are coming to Wales and finding perfection. Visit the gallery for communication examples targeting golfers.

walking

Sandwiches packed, flask full, we're off. There are loads of beautiful walks in Wales that attract serious walkers every year. Visit the gallery for communication examples targeting walkers.

cycling

Cycling doesn't have to mean going downhill at 100 miles an hour with your hair on fire. There are stunning cycle routes all around Wales that people enjoy riding every year. Visit the gallery for communication examples targeting the cyclists.

fishing

Lakes, rivers, the sea and thousands of rock pools. The fishing is good in Wales.
But who are the people who come to Wales to fish? Visit the gallery for communication examples targeting fishermen.

adventure activities

Abseiling, Coasteering, Bog snorkeling. Some of the many adventurous things you can get up to in Wales. They attract lots of different people every year. But who are they? How should we talk to them? Visit the gallery for communication examples targeting adventure activities.

mountain biking

We've got a few mountains in Wales, and some pretty big hills too. No wonder mountain bikers love us. We're quite fond of them as well. Visit the gallery for communication examples targeting mountain bikers.

Wales Cymru

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