The Wales brand
Who are we? We are Wales. But the chances are that people who have never visited us will have rather a hazy idea of what Wales is really like. So we need to stand up and tell them. We want everyone to get to know our brand properly. It's not just about leeks and sheep. It's about the real Wales. Our people, our places, our culture. All the stuff that we're really rather proud of.
Click on the play button to learn about our brand story.
Then find out more about the Wales brand family and brand values and finally get lots of useful tips on communicating the brand.