There are several important business audiences for Wales. Our main targets are decision-makers in companies that have the potential to expand or relocate in the UK, and Welsh businesses who have global ambitions. We also work with several partner and stakeholder groups, including Embassies, Consulates and representative market organisations.
The Welsh Government promotes business opportunities in Wales to international markets. Their work is focussed on enhancing the global profile of Welsh business, attracting inward investment into Wales, securing export business and promoting international trade for Welsh companies. They are active in North America, Europe and Asia, with offices in Tokyo, Shanghai, Beijing, Bangalore and Mumbai. Their marketing activities encompass advertising, direct mail, exhibitions, events, hospitality, press and media, proposition marketing, sponsorship, networking opportunities and local language web sites.
Business Sectors
Wales has identified the following sectors, as a focus for business growth and promotion, to support the overall economic strategy for Wales.