colour palette
Our colour palette is a key part of the brand identity for Wales. Using these colours in a consistent way will help to make all of our Wales communications distinctive and easily recognised.
The primary colour palette reflects the colours of both the Wales Brand logo and the Wales flag. These colours should be the main colours that are used especially where blocks of colour rather than images are the dominant feature of the design such as banners, promotional items, display panels, spot colour advertising and presentations.
The supporting palette includes some suggested colours that reflect the Wales Brand values and give greater flexibility when creating work. These should be used carefully to compliment the overall design see our
helpful tips.
primary palette
Our primary palette is based on the basic colours employed by our logotype.
An additional colour – Green has been added to the primary palette to reflect the colours most associated with Wales and the flag. However this should be used sparingly and should never be used as a primary identifier.
Red
Pantone 1797 U
0c 100m 99y 4k
227r 27g 35b
Hexi (true) E31b23
Hexi (web) CC3333
Grey
Pantone P425
0c 0m 0y 80k
88r 89g 91b
Hexi (true) 58595B
Hexi (web) 666666
Black
100% Black
0c 0m 0y 100k
35r 31g 32b
Hexi (true) 231F20
Hexi (web) 333333
White
255r 255g 255b
Hexi (true) FFFFFF
Hexi (web) FFFFFF
Green
Pantone 348 U
100c 0m 85y 24k
0r 135g 82b
Hexi (true) 008752
Hexi (web) 009966
supporting palette
The supporting palette includes natural tones and real colours that are found in Wales. This includes the yellow, orange, green and brown tones.
The blue and purple tones are more appropriate for promoting business and to signify a modern and inventive Wales.
However, any of these colours may be chosen at the discretion of the designer.
Pantone 120 U
0c 9m 58y 0k
255r 227g 132b
Hexi (true) FFE384
Hexi (web) FFCC99
Pantone 241 U
27c 100m 0y 2k
181r 26g 138b
Hexi (true) B51A8A
Hexi (web) CC3399
Pantone 4505
38c 35m 80y 7k
160r 145g 81b
Hexi (true) Ao9151
Hexi (web) 999966
Pantone 2623 U
59c 100m 0y 32k
97r 17g 106b
Hexi (true) 61116A
Hexi (web) 660066
Pantone 464
38c 57m 98y 25k
135r 96g 40b
Hexi (true) 876028
Hexi (web) 996633
Pantone 282 U
100c 68m 0y 54k
0r 45g 98b
Hexi (true) 002D62
Hexi (web) 003366
Pantone 384
47c 27m 100y 5k
147r 153g 5b
Hexi (true) 939905
Hexi (web) 999900
Pantone 534 U
100c 80m 30y 5k
23r 74g 124b
Hexi (true) 174A7C
Hexi (web) 003366
Pantone 368 U
57c 0m 100y 0k
122r 193g 66b
Hexi (true) 7AC142
Hexi (web) 66CC33
Pantone 632 U
92c 0m 15y 5k
0r 168g 203b
Hexi (true) 00A8CB
Hexi (web) 0099CC
Pantone 382 U
29c 0m 100y 0k
193r 215g 47b
Hexi (true) C1D72F
Hexi (web) CCCC33
Pantone 5425
56c 37m 24y 1k
123r 145g 168b
Hexi (true) 7B91A8
Hexi (web) 669999
Pantone 116 U
0c 16m 100y 0k
255r 210g 0b
Hexi (true) FFD200
Hexi (web) FFCC00
Pantone 158 U
0c 61m 97y 0k
245r 128g 37b
Hexi (true) F58025
Hexi (web) FF9933
Helpful tips
- Colours should be used sensitively to compliment the overall design.
-
Remember to use large impactful images where possible.
-
Colours can be used to pick up on features in these images.
-
Try to avoid using too many colours together.
-
Tints of the same colour may be used to highlight different sections.
-
Use the supporting palette or other naturally occurring colours and tones rather than strong synthetic colours.
-
White space is good.
-
Use the CMYK values where pantone numbers can not be specified.
-
RGB values are to be used for TV and broadcast applications.
-
Hexi (true) and hexi (web) values are for website and new media use.
If you need help selecting colours please consult one of the brand champions.
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