This page showcases our best work.
The case studies below explain the aim, the brief and how our brand principles and values were applied to the project. If you have any doubts about what is and what isn’t on brand, these examples will point you in the right direction.
By selecting ‘Sector’ from the drop down list below, you can view them by Sector (Tourism, Business, Study). Just click on your chosen case study to open the Powerpoint tile.
Website and e marketing approach to promoting activity holidays including user generated content
To produce a 30 sec TV advert to capture the spirit of independent exploring whilst showcasing the varied cultural, tourist and natural attractions offered by Wales.
To stimulate conference/meeting planners, incentive agencies, and corporates to consider Wales as a multi-purpose destination for their business event.
To produce a series of engaging press adverts that capture the real Wales and avoid the generic claims & picture post card approach typical of travel category.
To consolidate our suite of four activity magazines into one more generic introductory piece, whilst at the same time driving the reader to deeper more enriching online content
We sent a series of light hearted emails to our golf customers to promote playing golf year round in Wales.
We decided to evolve the main Wales brochure for UK tourism market to make the magazine feel closer to the Wales brand & more interesting for Independent Explorers rather than the bland, generalised overview provided in standard tourist board brochures.
Autumn in Wales is perceived to be Wet, Dark, Closed. We decided to turn this on its head & promote the positive benefits of rain via a promotional leaflet and online campaign.