Wales the brand
Welcome to the Wales brand website. It has everything you need to know about communicating the Wales brand. Whether you're talking to tourists, trading partners, students or the generally curious. This website will act as your guide. Start by viewing the
interactive brand story. Then explore the rest of the site to go deeper into the Wales brand
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It's one thing to understand the Wales brand, it's another to put it into practice. Take a look at some successful
case studies.
gallery of recent communications
It's like a gallery. But it's free to get in. And the work isn't in frames. See the
full gallery for hundreds of examples of creative work promoting the Wales brand, or click on each image below to view the most recent work added to the gallery.
Magazine 2010-2012
E-mail communication to the subscribers of EuropeanTour.com
Postcard sent out to over 16,000 database contacts to invite them to enter online draw for Ryder Cup tickets
The theme for our 2010 campaign is to encourage visitors to ask the people of Wales for their advice rather than hear it from a holiday rep. The online and offline campaign showcases our open, friendly destination, featuring opportunities to discover and experience things away from the ‘traditional’ tourist trails.